If you are looking for a reprieve from tariff headlines, this episode is a perfect escape. Light, fun, but packed with real investment insights. In the Money with Amber Kanwar speaks with Canadian entrepreneur Maggie Adhami-Boynton, CEO of ShopThing, about what bags are worth the splurge!
Pro Picks: The Best Designer Bags to Invest In with Maggie Adhami-Boynton of ShopThing
When it comes to luxury fashion, some pieces don’t just make a statement—they build wealth. Handbags from Hermès, Chanel, and Louis Vuitton have consistently outperformed many traditional investments, appreciating in value year after year.
1. Hermès Mini Kelly
Retail Price: ~$9,000–$10,000 USD
Resale Value: $30,000+ (3x return)
Value Increase: Instant appreciation upon purchase
The Hermès Mini Kelly is the ultimate status symbol and investment piece. Unlike most luxury bags, its value skyrockets the moment you leave the store, often reselling for three times its original price.
Why Does It Appreciate?
• Extreme Scarcity: You can’t just buy one—Hermès only offers them to VIP clients who have spent $60,000+ on other products.
• Exclusivity: Even celebrities struggle to get their hands on one, creating sky-high demand on the resale market.
• Timeless Appeal: Classic neutral colors and rare shades like Rose Sakura fetch even higher prices.
Investor Insight: Instead of spending thousands at Hermès to qualify for a bag, consider buying one on the resale market—it may cost more upfront, but it’s still a guaranteed investment.
2. Chanel Classic Flap Bag
Retail Price (5 Years Ago): $6,700
Current Price: ~$15,000
Value Increase: ~2x in six years
The Chanel Classic Flap Bag is one of the most recognizable and sought-after handbags in the world. Chanel’s price hikes and tight inventory controls have made it a lucrative long-term investment.
Why Does It Appreciate?
• Strategic Price Increases: Chanel regularly raises prices to compete with Hermès, driving up resale values.
• Purchase Limits: Buyers can now only purchase two classic bags per year, adding to scarcity.
• Resale Demand: Even pre-owned Chanel bags in pristine condition command premium prices.
Investor Insight: If you bought a Chanel Classic Flap six years ago for $6,700, you could double your money today. This is a hold-and-watch-it-grow investment.
3. Louis Vuitton Neverfull
Retail Price (Years Ago): $1,100
Current Resale Value: $1,500+
Value Increase: Steady, 30–50% over time
The Louis Vuitton Neverfull is a functional, durable, and stylish tote that has quietly become one of the best-value luxury investments.
Why Does It Appreciate?
• Consistent Price Growth: Louis Vuitton steadily increases retail prices while keeping demand high.
• Timeless Design: Unlike trend-driven bags, the Neverfull’s classic silhouette ensures lasting demand.
• Strong Resale Market: Even used Neverfulls sell close to retail price—if not more.
Investor Insight: This is an accessible entry point for those looking to start investing in luxury handbags. Plus, it’s practical—many buyers use it as a chic diaper bag or work tote, reselling it later at a profit.
Final Takeaway: How Long Should You Hold?
For maximum returns, plan to hold your investment bags for at least five years. The Mini Kelly can flip instantly, but both the Chanel Classic Flap and Louis Vuitton Neverfull gain value steadily over time.
Which investment bag do you have your eye on? Reply and let us know!
Don’t miss Jordan McNamee of the Optimist Fund on the next episode! He talks about taking big swings in a concentrated portfolio. He is backed by prominent investors Sanjay Sen and Jonathan Bloomberg of BloombergSen and his fund was up a cool 105% over the past year as of the end of January.
DISCLAIMERS: The information provided in this podcast is for informational purposes only and does not constitute financial, investment, or professional advice. The views expressed by the host and guests are their own and do not necessarily reflect the opinions of any organization or company. The host and guests may maintain positions in any securities discussed on the podcast. Always consult with a qualified financial advisor or professional before making any investment decisions.